Marketing
5 Times a Brand’s Social Reply Went Viral
In the age of social media, some of the most memorable marketing campaigns weren't planned...
Altimetrik Unveils New Brand Identity To Strengthen Enterprise AI Positioning
Altimetrik has introduced a new brand identity as the company looks to strengthen its positioning...
Adani Group & Jabil Partner To Develop AI Data Center Infrastructure Platform In India
Adani Group and Jabil have announced plans to form a strategic alliance to establish an...
Business
Pet Care Startup Vetic Secures $40 Million To Scale Clinics & Home Vet Services
Pet healthcare startup Vetic has raised $40 million in a fresh funding round led by...
Amazon Rolls Out 100+ Urban Fulfillment Centers, Bringing 4X More Product Selection To Amazon Now
Amazon has announced the rollout of more than 100 Urban Fulfillment Centers as it expands...
Nutrition Brand TruNativ Raises $30 Million In Series B Round Led By OrbiMed
Nutrition brand TruNativ has raised $30 million in a Series B funding round led by...
Buzz
Zepto Replaces Apple Watch After Vir Das Raises Authenticity Concerns Online
Comedian and actor Vir Das has sparked a conversation around trust and quality control in...
MrBeast Becomes The First YouTuber To Cross 500 Million Subscribers
Jimmy Donaldson, also known as ‘MrBeast’, has become the first creator in YouTube history to...
Nestlé India Shares Fall Over 3% After FSSAI Notice Over Alleged Insect Detection In Maggi
Nestlé India shares fell more than 3% on June 12 after reports emerged that the...
Adworks
Canara Robeco Unveils #BackToSIP Campaign Encouraging Investors To Stay Committed To SIPs
Canara Robeco Asset Management Company, the investment manager to Canara Robeco Mutual Fund, has launched...
Goodknight Flash Highlights Six-Minute Mosquito Protection In New TVC
Goodknight has launched a new TVC for Goodknight Flash, its liquid vaporizer that the company...
TVS NTORQ Collaborates With Argentina Football Association In New Campaign Celebrating Football Fandom
TVS NTORQ has launched a new campaign, 'The Streets Remember,' as part of its association...
Creator Economy
Coca-Cola Launches Creator-Led ‘Matchday Hangout’ For FIFA World Cup Fans
Coca-Cola has announced the launch of Coca-Cola Matchday Hangout, a creator-led live football watch-along experience...
Why Brands Are Letting Customers Do the Marketing
For years, brands controlled the narrative. They wrote the scripts, shot the ads, approved the...
8 Indian Creators Who Built Multi-Million Audiences Without Going Metro
For years, India's creator playbook seemed straightforward: move to a metro, build the right connections,...
Case Studies
How Coca-Cola Returned To India & Rewrote The Rules Of Cola War
Coca-Cola's history in India defies the pattern usually associated with a brand built on global...
BlackBerry: The Smartphone That Made Staying Connected A Status Symbol
BlackBerry was once the phone that made mobile communication feel urgent, private, and powerful. At...
Bajaj Chetak 2 Stroke: The Scooter That Defined India’s Roads For Three Decades
The Bajaj Chetak 2-stroke wasn't built from scratch; it was reverse-engineered from a lapsed licence....