Marketing
Swiggy Partners With Snapchat For Real-Time IPL Advertising Campaign
Swiggy has partnered with Snapchat to roll out a real-time advertising campaign during the ongoing...
Amazon Expands Health Coverage For 90,000 Delivery Associates Across India
Amazon India has announced an expansion of health and insurance benefits for nearly 90,000 delivery...
Go Colors Unveils ‘MostlySane Collection Drop 2’ Featuring Prajakta Koli
Go Colors has launched MostlySane Collection Drop 2 in collaboration with digital creator and actor...
Business
ICICI Prudential Life Insurance Elevates Nirdosh Trivedi To Vice President
Nirdosh Trivedi has been elevated to Vice President at ICICI Prudential Life Insurance, where he...
Nomura Elevates Kshitij Oza To Executive Director
Kshitij Oza has been elevated to Executive Director at Nomura, where he will oversee global...
Uber Partners With Adani Group For Its First Data Centre In India
Uber has announced plans to establish its first data centre in India in partnership with...
Buzz
After PM Modi’s Fuel Saving Appeal, Shaadi.com Rolls Out Weekly ‘WFH’ Policy
Following Prime Minister Narendra Modi’s recent call to reduce imports and fuel consumption, Shaadi.com has...
Apple Agrees To Pay $250 Million To Settle Lawsuit Over Delayed Siri AI Features
Apple has agreed to a proposed $250 million settlement in a class action lawsuit related...
You Didn’t Realise It Was An Ad…That’s The Whole Strategy
There was a time when ads behaved like that annoying friend who cuts into every...
Adworks
Nat Habit Launches ‘#GoFlakeZero’ Campaign Around Recurring Dandruff Problem
Nat Habit has launched a new digital-first campaign titled ‘#GoFlakeZero’ for its Anti-Dandruff Beracyl Shampoo,...
EUME Launches New Campaign A 10 Part Cinematic Series On Premium Travel
EUME has launched a new campaign ‘G.O.A.T WEARS EUME,’ introducing what the brand describes as...
Amid The NEET Paper Leak Row, Aakash Releases ‘Ruk Jaana Nahi’ Campaign
Following the cancellation of NEET 2026 amid widespread controversy and uncertainty for students, Aakash Educational...
Creator Economy
Avanish Agarwal’s Video Discussing Dabur Real Label Draws Legal Notice Claim
Content creator Avanish Agarwal has sparked an online debate around packaged food transparency after claiming...
OPPO x Discovery Roll Out Filmmaker Accelerator Program For Young Creators
OPPO India has partnered with Discovery to launch the ‘Filmmaker Accelerator Program’, a new initiative...
ASCI & AiyyoShraddha Call Out Misleading Education Ads Through Humour
The Advertising Standards Council of India (ASCI) has partnered with content creator Shraddha Jain, popularly...
Case Studies
Nokia 1100: The Phone That Connected Millions Before The Smartphone Era Took Over
Long before smartphones became status symbols, Nokia understood something far more powerful: people did not...
Rooh Afza: 120 Years Of Showing Up When It’s Too Hot to Function
Every Indian summer comes with its own coping mechanisms. Closed curtains. Afternoon naps that stretch...
CRED: The Strategy Behind Building One Of India’s Most Talked About Fintech Brands
Managing your finances is not a personality trait. It is the kind of thing that...