Latest
SpeakX Appoints MS Dhoni As Brand Ambassador
SpeakX, an AI-powered English-speaking platform focused on helping Indians become more confident in real-life conversations,...
KFC Global Appoints Amy Ellis Durini As Global Chief Brand Officer
KFC Global has appointed Amy Ellis Durini as its Global Chief Brand Officer, effective November...
Tata Trusts’ Highlights The Overlooked Loss Of Identity In Dementia With New Campaign
Dementia is often reduced to a few familiar explanations. A forgotten name becomes old age....
Marketing
SpeakX Appoints MS Dhoni As Brand Ambassador
SpeakX, an AI-powered English-speaking platform focused on helping Indians become more confident in real-life conversations,...
KFC Global Appoints Amy Ellis Durini As Global Chief Brand Officer
KFC Global has appointed Amy Ellis Durini as its Global Chief Brand Officer, effective November...
10 Questions Every Brand Should Ask Before Hiring An Influencer In India
Hiring an influencer can look deceptively simple. Find someone with a big following, check a...
Business
Coca Cola, PepsiCo Supplier Chemco Eyes Rs 1,500 Cr IPO For Expansion & Debt Reduction
Chemco Plastic Industries is planning to raise around Rs 1,500 crore through an initial public...
Volkswagen Announces 50,000 Job Layoffs Worldwide As Automaker Pushes Major Restructuring Plan
Volkswagen’s supervisory board has approved a major restructuring plan that will require the company to...
Adobe Acquires Indian AI Startup Rilo To Strengthen Agentic AI & Marketing Automation
Adobe has acquired Indian AI startup Rilo, a Peak XV backed company focused on workflow...
Buzz
Brands Get Mischievous As Krishna Takes Over Social Media This Janmashtami
Every Janmashtami, the internet gets a little more playful. Lord Krishna arrives with his flute,...
Ambush Marketing: How Brands Hijack The Buzz Without Paying For The Spotlight
Imagine spending millions to become the official sponsor of a major sporting event. Your logo...
Messi Says Goodbye As Brands Turn The No. 10’s Farewell Into A Creative Playground
Messi has officially closed the Argentina chapter of a career that has stretched across more...
Adworks
Tata Trusts’ Highlights The Overlooked Loss Of Identity In Dementia With New Campaign
Dementia is often reduced to a few familiar explanations. A forgotten name becomes old age....
Titan Raga’s ‘Your Way Is Beautiful’ Campaign With Alia Bhatt Celebrates Women On Their Own Terms
Women are often expected to follow an unwritten rulebook: be confident, but not intimidating; ambitious,...
Amul Masti & Flipkart Minutes Take Dahi Handi To New Heights With A Playful Janmashtami OOH Campaign
If there is one thing Krishna and a bunch of determined kids have in common,...
Creator Economy
Meta Spotlights Emerging Creator Talent With ‘Edits Film Festival’ In India
Meta has announced the launch of the ‘Edits Film Festival’, a new initiative that aims...
Bihar To Pay Social Media Creators Up To Rs 1 Lakh For Videos On Government Schemes
The Bihar government has approved a new incentive mechanism for social media creators producing content...
10 Micro-Influencer Campaigns With Macro Results In India
Who said you need millions of followers to make millions of people stop scrolling? Sometimes,...
PR & Comms
Medtronic Appoints Masooma Sandeep As Head Of Communications For TURMECA Region
Medtronic has appointed Masooma Sandeep as Head of Communications for its TURMECA Region-led Markets, where...
Kinshuk Gupta Exits TCS As Chief Communications Officer
Kinshuk Gupta has left Tata Consultancy Services as Chief Communications Officer (CCO), around 10 months...
Lenovo Appoints Kiran Balasubramanian As Head Of Communications India
Kiran Balasubramanian has joined Lenovo India as Head of Communications, where he will oversee external...
Case Studies
Vicco: The Old School Marketing Playbook Behind One Of India’s Most Recognisable Brands
Some Indian brands are remembered because they were everywhere. Vicco is remembered because people can...
Haldiram’s: The Brand-Building Journey From Bikaneri Bhujia To One Of India’s Biggest Food Brands
Haldiram’s is one of those Indian brands that rarely needs an introduction. For many consumers,...
Vicks: VapoRub, NyQuil & The Marketing Strategy Behind 130 Years Of Family Trust
It started with a sick child The Vicks story does not begin with a marketing...