Latest
Marketing
Marriott Bonvoy Collaborates With Swiggy To Turn Everyday Orders Into Travel Rewards In India
Marriott Bonvoy, the award winning travel programme of Marriott International, has partnered with Swiggy to...
Aman Gupta Invests In Kerala-Based Confectionery Brand Fulva
Fulva, a startup reinventing traditional halwa for modern consumers, has raised investment from Aman Gupta...
Aviva India Onboards Harshit Agrawal As Head Of Marketing
Aviva India has announced the appointment of Harshit Agrawal as its Head of Marketing, strengthening...
Buzz
Tier 3 Cities Emerge As Key Drivers Of Women’s Day Online Shopping In India: GoKwik
India’s Women’s Day online shopping surge is increasingly being powered by smaller cities. Data from...
Meesho Receives ₹1,500 Crore Income Tax Demand Notice
Meesho has received an income tax demand notice of nearly ₹1,500 crore from the Income...
OpenAI Acquires Promptfoo To Strengthen AI Safety Tools For Businesses
OpenAI has officially acquired Promptfoo, a company that develops safety tools for artificial intelligence. These...
Adworks
McDonald’s Recreates Its Iconic Ad With Sara Arjun ToLaunch ₹119 Buddy Meal
McDonald's India – North and East has announced actor Sara Arjun as its new Brand...
Sunfeast Launches Campaign With Jyothika Saravanan To Promote Real Conversations Between Couples
Sunfeast has launched a brand new campaign called ‘Marie Light Mode’ to encourage couples to...
The Leaf Turns OPPO Find X9 Into A Creator’s Everyday Tool In New Short Film
A Bengaluru based creative agency, The Leaf, has created a short film for OPPO showcasing...
Case Studies
IKEA: How A Global Furniture Giant Learned To Fit Into Indian Homes
On a typical Saturday in an Indian city, buying furniture used to mean a long...
Maggi: How A Yellow Packet Became India’s Comfort Food & Survived Its Darkest Crisis
If you grew up in India, one phrase reverberates louder than most snack memories: “Bas...
From Breakdowns To Breakthroughs: How LEGO Rebuilt Its Billion-Dollar Legacy
Where It All Started – The LEGO Origin Story Let’s be honest, childhood wasn’t about...